Discover how to launch a successful DIY press campaign for your music release. Learn essential strategies for creating captivating press kits, choosing the right media mix, perfecting pitch emails, and effectively handling feedback. Maximize your media exposure and measure your campaign's impact with practical tips on timing and follow-up.
Discover 7 innovative ways record labels can elevate their social media content and boost artist visibility. From using tools like Canva, Hootsuite, and Buffer to managing multiple accounts with ease, this article offers actionable tips for creating, scheduling, and analyzing high-quality content to engage fans and enhance performance metrics.
Unlock the secrets to getting your music on Spotify's top indie playlists. Learn how to optimize your profile, engage with listeners, network with curators effectively, and why authentic growth trumps paying for placements.
So, you're getting deeper into the music industry, trying to wrap your head around what music publishing means. It's a critical piece of the puzzle for record label owners like yourself to understand, ensuring your artists get their due recognition and compensation. Music publishing is essentially about rights management. It's the business of managing copyrights for musical compositions, ensuring that those who create the music receive payment when their compositions are used. Every time a song is downloaded, streamed, or performed live, there's potential revenue to be earned, and music [...]
Ever wondered how some artists seem to have a never-ending stream of music, keeping fans constantly engaged? That's the magic of the waterfall music release strategy. It's like drip-feeding new tunes to your audience, creating a steady flow of excitement and anticipation. For record labels and musicians alike, understanding this approach is crucial. Why? Because it's all about maintaining relevance and momentum in a market where listeners' attention spans are shorter than ever. Ready to dig into how this strategy can keep you afloat in the sea of endless music [...]
Starting your own record label is an electrifying leap into the music industry, but let's face it, funding can be a tough nut to crack. You've got the passion, the vision, and the beats, but where's the cash to make it all happen? It's the big question on every budding music mogul's mind. Understanding the financial side isn't as daunting as it seems. Whether you're thinking of bootstrapping with your savings, courting investors, or crowdfunding your way to the top, there's a path for you. You're not just building a [...]
Running a record label can be challenging and rewarding, with numerous factors contributing to its success. One crucial aspect that's often overlooked is the importance of accurate metadata. Metadata refers to the descriptive information about audio files, such as artist names, release dates, and track titles. This background data plays a vital role in organizing, distributing, and promoting your music, making it essential for any record label. Focusing on accurate metadata ensures that your music reaches its intended audience more efficiently, as search engines and streaming platforms rely on this [...]
Few musicians start writing songs to make money. For many artists, becoming a musician, songwriter, or composer is first and foremost about expressing themselves in the best way they can. However, once you start gaining a following, you may just find yourself considering the possibility of earning a living from your music. That is the moment when you need to start thinking about licensing your music. Licensing means allowing someone else to use your work within certain limits. Music licensing can seem like a complex topic initially, but understanding the [...]
How do you get your music “out there” and heard by people all over the world? A few years ago, making it in music meant signing a record deal. There was simply no other way. Taking care of your own distribution? That would have been a pipedream for musicians who relied on small gigs and open mic nights to be discovered by record companies. Digital music has changed the industry and made it possible to distribute your music worldwide, even without the backing of a label. Music aggregation and carefully [...]
Music licensing may not be the first thing on your mind when you’re writing a song or composing a piece of music. But while the legal aspects of the music business may seem a bit complicated or even boring, those are the aspects that will make you money. Licensing your music for others to use is one of the biggest sources of income for musicians. It’s essential to grow your brand and make a living in the music industry. Here is how it works. How does music licensing [...]
