How Bad Bunny Took Over the Super Bowl Without Changing a Thing
Bad Bunny sang mostly in Spanish to 128.2 million US viewers, wore custom Zara and brought Lady Gaga into his world. That show was built to outlast the night.
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Harry Styles’ Comeback Rollout: Why His New Album Started With the Fans
Harry Styles opened his first album campaign in four years with posters, a fan-filled website and a phone line, then let the music and a live show do the rest.
How Taylor Swift Turned The Life of a Showgirl Into a Seven-Week Event
From a 12:12 a.m. teaser to a cinema release party, Taylor Swift made every step of The Life of a Showgirl rollout something fans could take part in.
Taylor Swift x Toy Story 5: How Pixar and the Platforms Teased One Song
Before Taylor Swift confirmed anything about Toy Story 5, Pixar billboards, TikTok search and the streaming services were already carrying clues to her song for the film.
Miley’s Bass Persuades Marketing Strategy: How to Rebrand a Legacy Artist
Miley Cyrus is rewriting the playbook for legacy-artist marketing with Bass Persuades. From dropping “Cyrus” to compressing her album rollout into 17 days, here’s what artists and labels can learn from her new era.
Running Many Labels Under One Account: How Distributors Structure Sub-Labels, Permissions and Per-Label Royalty Accounting
Several imprints can share one LabelGrid account if each is its own label profile. One login, a label column on the royalty CSV, and plan slot limits.
How to Evaluate a Music Distribution Platform for a Record Label: The Infrastructure Checklist
How to evaluate a music distribution platform for a record label. The infrastructure checks that decide whether a catalog can move without losing streams.
Delivering Dolby Atmos and Hi-Res Audio to DSPs: A Label’s Technical Checklist
A 24-bit stereo master and an ADM BWF with its own ISRC. The label checklist for Atmos and hi-res delivery, including the rejections you can stop at upload.
Streaming Analytics for Record Labels: Consolidating Spotify, Apple Music and Deezer Data Across a Roster
Artist dashboards cannot answer how a roster did this week. How labels read Spotify, Apple Music and Deezer together, and why a trailing dip is usually a lag, not a drop.