Miley invited superfans to a secret Chateau Marmont show, then unleashed an in-app immersive hub on TikTok. The result: viral momentum with zero traditional hype.
Bon Iver’s launch went beyond music. Blending visuals, emotion, and atmosphere into a full experience. Here’s what you can learn and apply to your own release.
Beyoncé surprised the world. Kanye updated his album live. Travis hosted a concert in Fortnite. These are 5 brilliant album launch moves that made history.
Selena Gomez and Benny Blanco’s campaign goes beyond promo. It’s a cohesive, fan-first strategy rooted in storytelling and cultural relevance.
Scarcity, personalization, and eco-friendly materials are shaping the future of music merch. Get creative and build a merch experience fans will love
Taylor Swift’s ability to blend storytelling, fan engagement, and strategic marketing has solidified her as a music industry powerhouse. Her evolution is unmatched
Music marketing in 2025 is about connection, creativity, and strategy. Build genuine fan relationships, craft compelling stories, and adapt to new platform features.
Social media evolves rapidly, with platforms rolling out updates that can make or break your strategy. From Instagram Reels to TikTok’s changes, staying informed is essential.
Bad Bunny’s album marketing revolutionizes music promotion through social media mastery, strategic brand partnerships, and authentic storytelling, setting a new standard for the industry.