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  • Inside Miley Cyrus’ ‘Something Beautiful’ Rollout: A Masterclass in Fan-First Music Marketing
    Music MarketingJun 26, 2025

    The Strategic Rollout of Miley Cyrus’s ‘Something Beautiful’

    Miley invited superfans to a secret Chateau Marmont show, then unleashed an in-app immersive hub on TikTok. The result: viral momentum with zero traditional hype.

  • How Bon Iver Turned an Album Launch into an Immersive Experience
    Music MarketingApr 25, 2025

    How Bon Iver Turned an Album Launch into an Immersive Experience

    Bon Iver’s launch went beyond music. Blending visuals, emotion, and atmosphere into a full experience. Here’s what you can learn and apply to your own release.

  • 5 Genius Album Launch Tactics That Changed Music Marketing Forever
    Music MarketingApr 10, 2025

    5 Genius Album Launch Tactics That Changed Music Marketing Forever

    Beyoncé surprised the world. Kanye updated his album live. Travis hosted a concert in Fortnite. These are 5 brilliant album launch moves that made history.

  • How Selena Gomez & Benny Blanco Set a New Standard for Album Rollouts
    Music MarketingApr 1, 2025

    How Selena Gomez & Benny Blanco Set a New Standard for Album Rollouts

    Selena Gomez and Benny Blanco’s campaign goes beyond promo. It’s a cohesive, fan-first strategy rooted in storytelling and cultural relevance.

  • Music MarketingMar 11, 2025

    Music Merch in 2025: Creative Strategies to Boost Sales & Fan Engagement

    Scarcity, personalization, and eco-friendly materials are shaping the future of music merch. Get creative and build a merch experience fans will love

  • Taylor Swift: How She Redefined Music, Marketing, and Pop Culture
    Music MarketingFeb 22, 2025

    Taylor Swift: How She Redefined Music, Marketing, and Pop Culture

    Taylor Swift’s ability to blend storytelling, fan engagement, and strategic marketing has solidified her as a music industry powerhouse. Her evolution is unmatched

  • Essential Music Marketing Strategies
    Music MarketingFeb 3, 2025

    Essential Music Marketing Strategies for 2025

    Music marketing in 2025 is about connection, creativity, and strategy. Build genuine fan relationships, craft compelling stories, and adapt to new platform features.

  • Social Media Updates: Latest Features from Instagram, TikTok, Snapchat & More
    Music Marketing NewsJan 28, 2025

    Social Media Updates: Latest Features from Instagram, TikTok, Snapchat & More

    Social media evolves rapidly, with platforms rolling out updates that can make or break your strategy. From Instagram Reels to TikTok’s changes, staying informed is essential.

  • bad bunny
    Music MarketingJan 22, 2025

    Bad Bunny’s Innovative Album Rollout Strategies Revealed

    Bad Bunny’s album marketing revolutionizes music promotion through social media mastery, strategic brand partnerships, and authentic storytelling, setting a new standard for the industry.

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