Blog

Most releases peak fast, then fade. Top artists like Ariana Grande and Dua Lipa use long-term strategies to stay visible all year. Learn how to map your own 12-month media plan.

Ed Sheeran’s Sapphire hit #1 in India with a bold culture-first strategy. From Punjabi collabs to local promo, the rollout felt truly immersive.

Ads in music are shifting from sales to storytelling. Artists like Bad Bunny and Tyler, The Creator show that the best campaigns feel like experiences.

Miley invited superfans to a secret Chateau Marmont show, then unleashed an in-app immersive hub on TikTok. The result: viral momentum with zero traditional hype.

Deezer’s user-centric model splits every subscriber’s fee solely among the artists they play. Explore current rates, regional variation and the moves that put more money in your pocket.

Amazon pays better than Spotify, but less than Apple and Tidal. This guide explains how payouts work and how to increase your cut. Own your rights, push HD streams, and use the ecosystem.

YouTube Music pays roughly $0.002–$0.008 per stream, higher than Spotify, lower than Apple. Actual income hinges on premium vs free listeners, distributor splits, and Content ID.

Bon Iver’s launch went beyond music. Blending visuals, emotion, and atmosphere into a full experience. Here’s what you can learn and apply to your own release.

Social media just dropped some powerful tools for musicians. From Instagram Reels upgrades to Spotify video features, here’s what April brought to the table.