MUSIC PROMOTION

Music Promotion and Marketing Tools

Music promotion tools turn a release into a marketing campaign: landing pages that route fans to streaming, pre-release saves, email capture, and conversion tracking. LabelGrid builds these into your distribution workflow, with smart link pages, Spotify pre-saves, gated downloads, promo video generation, subscriber management, and Facebook and Google Ads tracking, powered by the LabelGrid WordPress plugin.

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Promo console routing each release to smart links, gates and mailouts

SMART LINKS

What is a smart link and how does it work?

The LabelGrid WordPress plugin creates a smart link page for every release in your catalog. Each page routes fans to their preferred streaming platform — one URL to share on social media, in emails, and on your website. Fans click and land on Spotify, Apple Music, Amazon Music, or whichever service they use.

Smart link pages are customizable with your artwork, branding, and call-to-action buttons. They live on your own website as dedicated pages, separate from your WordPress template.

Smart link schematic: one URL routing fans to the right store, fully tracked
Release gate module: follow, subscribe and unlock with fan data out

FAN ENGAGEMENT

How do pre-saves and download gates grow your audience?

Spotify Pre-Saves — The WordPress plugin enables pre-save campaigns with follow actions on your own website. Fans pre-save the release and optionally follow your playlists, artist profiles, or user accounts. When the release goes live, it appears in their library automatically.

Download Gates — Create gate pages that require an email address or social follow before granting access to a free download. Capture subscriber data from every campaign. Customize the gate page with your artwork and branding, and export subscriber lists for email marketing.

Both tools are powered by the LabelGrid WordPress plugin and sync automatically with your release catalog.

HOW IT WORKS

How do LabelGrid promotion tools work?

Create

Install the LabelGrid WordPress plugin and your release catalog syncs automatically. Smart link pages, pre-save campaigns, and download gates are ready to configure for every release.

Share

Share your smart link on social media, in email newsletters, or anywhere online. Each release page lives on your own website — one URL works across every channel and device.

Grow

Every fan interaction is tracked. Capture email subscribers from download gates, monitor click-through rates, and track conversions with built-in Facebook and Google Ads event tracking.

Promote Smarter. Grow Faster.

Published pricing. No per-release fees. Free 7-day trial.

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CONTENT CREATION

Can I make promo videos and send promos?

Promo Video Generation — Auto-generate promotional videos for Instagram, Twitter, Facebook, and YouTube from your release artwork and audio. Choose from video templates optimized for each platform’s format and aspect ratio. No editing software required.

Promo Mailouts — Send pre-release promos directly to your contacts from the LabelGrid dashboard. Share unreleased tracks with DJs, radio stations, press, and playlist curators before release day. Track who listened and gather feedback before going live.

Promo mailout module with delivery and open-rate metering
Isometric audience grid: know your audience on every drop

ANALYTICS & SUBSCRIBERS

How do you track clicks and capture fans?

Subscriber Management — Every email captured from download gates and pre-save campaigns flows into your subscriber list. View, segment, and export subscribers directly from your WordPress dashboard. Track list growth over time and identify which campaigns drive the most sign-ups.

Click and Conversion Tracking — The WordPress plugin fires tracking events for Facebook Pixel and Google Ads on every fan interaction. Track pre-saves, downloads, link clicks, and page views as conversion events in your ad campaigns. Measure ROI on every promotional dollar spent.

MORE FEATURES

Discover All LabelGrid Services

Distribution

Distribute music to all major platforms with advanced metadata and batch operations.

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Royalty Accounting

Automated royalty splits, artist statements, expense tracking, and real-time reporting per release.

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Catalog Management

Complete release and track management with publishing data, credits, and territory controls.

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White Label & API

Run your own branded distribution platform with LabelGrid’s white-label infrastructure and REST API.

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COMMON QUESTIONS

Frequently Asked Questions

LabelGrid includes smart link pages, Spotify pre-save campaigns, download gates, promo video generation, promo mailouts, subscriber management, and click and conversion tracking. Smart links, pre-saves, download gates, subscriber management, and ad tracking are powered by the LabelGrid WordPress plugin on your own website.

The LabelGrid WordPress plugin creates a smart link page for every release in your catalog on your own website. Each page displays your artwork and streaming platform buttons. Share one URL on social media, email, or anywhere online — fans click and choose their preferred platform. Smart link pages are customizable and live as dedicated pages on your WordPress site.

Yes. The LabelGrid WordPress plugin enables Spotify pre-save campaigns with follow actions on your own website. Fans can pre-save your release and optionally follow your artist profile, playlists, or user accounts. When the release goes live, it appears in their Spotify library automatically.

Download gates are created through the LabelGrid WordPress plugin on your own website. They require fans to enter their email address or follow your social media before downloading a free release. Every email is captured in your subscriber list. You can customize the gate page with your artwork and branding, and export subscriber data for email marketing campaigns.

LabelGrid auto-generates promotional videos from your release artwork and audio. Choose from templates optimized for Instagram, Twitter, Facebook, and YouTube. Each template matches the platform’s preferred format and aspect ratio. No editing software required — videos are ready to share directly.

Yes. The LabelGrid WordPress plugin fires tracking events for Facebook Pixel and Google Ads on every fan interaction. Pre-saves, downloads, link clicks, and page views are tracked as conversion events. This lets you measure the ROI of your ad spend directly from your promotion pages.

Every email captured from download gates and pre-save campaigns is added to your subscriber list. You can view, segment, and export subscribers directly from your WordPress dashboard. Track list growth over time and identify which campaigns drive the most sign-ups.

Yes. The LabelGrid WordPress plugin embeds smart link pages, pre-save campaigns, and download gates directly on your own website. All tracking and subscriber capture tools work the same way as on hosted LabelGrid pages, including Facebook Pixel and Google Ads conversion events.

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Smart links, pre-saves, subscriber management, and ad tracking — published pricing, no per-release fees.

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