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Boomplay

Official Website

Market: Africa

Yes — LabelGrid delivers your releases to Boomplay. Distribution is included on every distribution plan, for record labels, distributors, and independent artists alike.

BOOMPLAY AT A GLANCE

  • Typical go-live: timing varies by platform — submit at least 2 weeks ahead of your release date.
  • Audio accepted: delivered via standard distribution — verify current Boomplay audio-format support.
  • Regional focus: Africa-focused (Nigeria, Kenya, Ghana, Tanzania and more) — relevant for Afrobeats and Amapiano.
  • Listening model: free, ad-supported listening with paid upgrades, plus offline downloads.
  • Artist profile: apply and get verified through Boomplay for Artists, with stream and follower analytics.
  • Royalties: tracked in LabelGrid’s royalty accounting with automated splits from the Basic plan up.

DEEP DIVE

What You Should Know About Boomplay

Overview

Boomplay is an Africa-focused streaming and download service operated by Transsnet Music Limited. It runs a freemium model: free, ad-supported listening with paid upgrades.

Market / Platform Focus

Boomplay is built around African listeners, which makes it a strong fit for Afrobeats, Amapiano, highlife, gospel and other African-influenced music. Listeners can download songs for offline playback.

Platform & Reach

Boomplay is an Africa-focused streaming and download service operated by Transsnet Music Limited, serving African markets including Nigeria, Kenya, Ghana and Tanzania.

African Music Market

Sub-Saharan Africa is one of the fastest-growing recorded-music regions. According to IFPI, its revenue grew 15.2% in 2025 to US$120 million, with South Africa accounting for 78.1% of the region.

Genre & Content Focus

Boomplay is a strong fit for Afrobeats, Amapiano, highlife, gospel and other African and African-influenced music.

Requirements

Boomplay delivery specifications

SpecDetail
Audio formats acceptedDelivered via standard distribution — verify current Boomplay support
Lossless / Hi-Res supportVerify current Boomplay support
Spatial audio / Dolby AtmosVerify current Boomplay support
Artwork requirementsSquare (1:1), at least 3000×3000 px (LabelGrid’s upload minimum), original cover art; verify current Boomplay requirements
Metadata requiredISRC per track and a UPC per release; ISNI helps disambiguate artist names for correct profile matching
Territory / availabilityAfrica-focused (Nigeria, Kenya, Ghana, Tanzania and more)
Monetization modelFree, ad-supported listening with paid upgrades, plus offline downloads; royalties tracked in LabelGrid accounting with automated splits from the Basic plan up
Artist-profile linkingBoomplay for Artists — apply, get verified, manage your bio, and view stream and follower analytics
Pre-add / pre-orderVerify current Boomplay support
Typical go-live after submissionTiming varies by platform — submit at least 2 weeks ahead
Delivery methodStandard distribution delivery by LabelGrid

Requirements can change — confirm current details with Boomplay.

LABELGRID

Delivery and timing

LabelGrid Integration

Through LabelGrid, you deliver your music to Boomplay from a lossless master (WAV, or 16-bit FLAC), with the ISRCs, UPC and metadata you enter. Your Boomplay royalties are reported and paid through LabelGrid.

Getting Started

Upload your releases via LabelGrid and select Boomplay as a destination. Once your music is live, apply for a verified artist profile through Boomplay for Artists in the Boomplay app.

How long until my release is live on Boomplay?

Timing varies by platform. LabelGrid processes and reviews your release, then delivers it to Boomplay for ingestion. Planning a specific release date? Submit at least 2 weeks ahead to leave room for processing and ingestion.

LabelGrid provides the tools you need beyond distribution: catalog management for your metadata and releases, royalty accounting with artist statements and payouts from the Basic plan up, and promotion tools including smart links and Spotify pre-saves.

WHY BOOMPLAY

Playlists and promotion

Artist Benefits

Through Boomplay for Artists, a verified artist gets an accredited artist logo, can manage their profile and bio, and can view stream and follower analytics. Boomplay says a complete biography increases the chance of algorithmic recommendation to a larger fanbase.

Key Features

  • Boomplay for Artists – profile verification, bio management, and stream and follower analytics.

  • Free & paid tiers – free, ad-supported listening with paid upgrades.

  • Offline downloads – save tracks for offline listening.

Royalties

Monetization

Boomplay runs a freemium model: free, ad-supported listening with paid upgrades. You earn streaming and download royalties on Boomplay, reported and paid through LabelGrid.

Tips and resources

Tips for Success on Boomplay

  • If your music targets African audiences, keep Boomplay selected alongside the global platforms
  • Once your music is live, verify your artist profile through Boomplay for Artists to see stream and follower analytics
  • Write a complete artist bio — Boomplay says it increases the chance of algorithmic recommendation
  • For detailed delivery guidelines, see our Boomplay distribution guide

COMMON QUESTIONS

Frequently Asked Questions

How do I distribute to Boomplay?

Upload your releases through LabelGrid and select Boomplay as a distribution destination. We handle formatting and delivery to Boomplay's platform.

Where is Boomplay most popular?

Boomplay is Africa-focused, serving markets including Nigeria, Kenya, Ghana and Tanzania. Keep it selected if you are targeting African audiences.

What genres work best on Boomplay?

Boomplay is a strong fit for Afrobeats, Amapiano, highlife, gospel and other African and African-influenced music.

How does Boomplay pay artists?

You earn streaming and download royalties on Boomplay, across its free (ad-supported) tier and paid upgrades. They are reported and paid through LabelGrid on the standard distribution schedule.

How long does it take to get music on Boomplay?

Timing varies by platform. Submit at least 2 weeks ahead of your release date.

Ready to Try LabelGrid?

Distribute your music to Boomplay and all major platforms through LabelGrid. 7-day free trial. No charge until the trial ends.