Kuwo
Market: China
Overview
Kuwo Music is one of the music apps operated by Tencent Music Entertainment (TME) in China, alongside QQ Music, Kugou and WeSing. TME reports Kuwo Music within its online music services.
Market / Platform Focus
Kuwo serves listeners in China. Chinese platforms benefit from accurate Chinese-language metadata: correct Chinese titles, artist names and credits help listeners searching in Chinese find your release.
Yes — LabelGrid delivers your releases to Kuwo. Distribution is included on every distribution plan, for record labels, distributors, and independent artists alike.
KUWO AT A GLANCE
- Typical go-live: timing varies by platform — submit at least 2 weeks ahead.
- Delivery route: delivered by LabelGrid through its Tencent outlet, which covers QQ Music, Kugou, Kuwo and WeSing together.
- Audio & format support: Verify current Kuwo support.
- Territory: China.
- Identifiers: ISRC per track and a UPC (12-digit) or EAN (13-digit) per release; LabelGrid assigns both automatically if you leave them blank.
- Royalties: tracked in LabelGrid’s royalty accounting with automated splits from the Basic plan up.
LABELGRID
LabelGrid Integration
LabelGrid delivers your releases to Kuwo through its Tencent outlet, which reaches QQ Music, Kugou, Kuwo and WeSing together. There is no separate Kuwo outlet to pick.
Getting Started
To release music on Kuwo via LabelGrid, prepare your audio, artwork, and metadata according to our specifications. Select the Tencent outlet when scheduling your release (Kuwo is delivered downstream from it); LabelGrid reviews the release and handles the delivery.
LabelGrid provides the tools you need beyond distribution: catalog management for your metadata and releases, royalty accounting on every distribution plan, with artist royalty statements from the Basic plan up, and promotion tools including smart links and Spotify pre-save campaigns.
Kuwo delivery specifications
| Spec | Detail |
|---|---|
| Audio formats accepted | WAV or FLAC upload to LabelGrid (FLAC up to 16-bit; deliver 24-bit masters as WAV); MP3 is not accepted as a master |
| Lossless / Hi-Res support | Verify current Kuwo support |
| Spatial audio / Dolby Atmos | Verify current Kuwo support |
| Metadata required | ISRC per track and a UPC (12-digit) or EAN (13-digit) per release; LabelGrid assigns both automatically if you leave them blank |
| Territory / availability | China |
| Monetization model | Verify current Kuwo support; royalties tracked in LabelGrid accounting with automated splits from the Basic plan up |
| Delivery route | Through LabelGrid’s Tencent outlet, which covers QQ Music, Kugou, Kuwo and WeSing (no separate Kuwo outlet) |
| Typical go-live after submission | Timing varies by platform — submit at least 2 weeks ahead |
| Delivery method | Delivered by LabelGrid through its Tencent outlet |
Requirements can change — confirm current details with Kuwo.
How long until my release is live on Kuwo?
Timing varies by platform, so submit at least 2 weeks ahead of your release date. Kuwo is a Tencent Music Entertainment app in China, and LabelGrid reaches it through its Tencent outlet: LabelGrid reviews your release, then delivers it to QQ Music, Kugou, Kuwo and WeSing together.
Related: music distribution · royalty accounting · automated royalty splits · pricing · compare distributors · LabelGrid for labels · LabelGrid Help Center
WHY KUWO
Artist Benefits
Kuwo comes with LabelGrid’s Tencent delivery, so the same release that goes to QQ Music, Kugou and WeSing reaches Kuwo too. It puts your music in China, which IFPI ranks as the world’s fourth-largest recorded-music market (Global Music Report 2026).
Key Features
-
One of Tencent Music Entertainment’s music apps, alongside QQ Music, Kugou and WeSing
-
Reached through LabelGrid’s Tencent outlet, together with the other TME apps
-
Serves listeners in China
-
Chinese-script titles and credits help listeners find your release
DEEP DIVE
What You Should Know About Kuwo
One of TME’s Four Music Apps
Tencent Music Entertainment names four music apps in its filings: QQ Music, Kugou Music, Kuwo Music and WeSing. TME reports Kuwo Music within its online music services, which earn mainly from subscriptions, while WeSing sits on its social-entertainment side.
One Delivery, Four Apps
You don’t pick Kuwo on its own. LabelGrid’s Tencent outlet delivers your release to QQ Music, Kugou, Kuwo and WeSing together, so one release covers all four apps.
Tips for Success
- Select the Tencent outlet to reach QQ Music, Kugou, Kuwo and WeSing in one delivery
- Add accurate Chinese-script titles and credits
- Timing varies by platform — submit at least 2 weeks ahead
COMMON QUESTIONS
Frequently Asked Questions
Ready to Try LabelGrid?
Get your music on Kuwo and all major platforms worldwide. 7-day free trial. No charge until the trial ends.