Peloton
Yes — LabelGrid delivers your music to Peloton. Your releases become available for use in Peloton content, for record labels, distributors, and independent artists alike.
PELOTON AT A GLANCE
- Typical go-live: verify per DSP — confirm current timing with Peloton before planning a release date.
- Audio accepted: verify current Peloton support.
- Availability & usage: your music becomes available for use in Peloton content; verify current Peloton support for specifics.
- Metadata required: ISRC per track and a 12- or 13-digit UPC/EAN.
- Distribution: included on every distribution plan, delivered by LabelGrid.
- Royalties: tracked in LabelGrid’s royalty accounting with automated splits from the Basic plan up.
DEEP DIVE
What You Should Know About Peloton
Overview
Peloton is a connected fitness platform that integrates music into live and on-demand workout classes. From cycling and running to yoga and strength training, music plays a central role in the Peloton experience, enhancing motivation and engagement for the people taking its classes.
Market / Platform Focus
Peloton reaches its audience through connected exercise equipment and a mobile app. Its user base values high-energy, mood-driven playlists that match the pace and intensity of each workout, making it a unique DSP for music placement.
Fitness Music Licensing
Peloton integrates licensed music into its cycling, running, yoga, strength, and meditation classes. Peloton's classes are built around recorded music and reach a large, engaged fitness audience. Instructors handpick the music for their playlists.
Requirements
Peloton delivery specifications
| Spec | Detail |
|---|---|
| Audio formats accepted | Verify current Peloton support |
| Lossless / Hi-Res support | Verify current Peloton support |
| Spatial audio / Dolby Atmos | Verify current Peloton support |
| Artwork requirements | Verify current Peloton support |
| Metadata required | ISRC per track, 12- or 13-digit UPC/EAN |
| Territory / availability | Verify current Peloton support |
| Monetization model | Verify current Peloton support; royalties tracked in LabelGrid accounting with automated splits from the Basic plan up |
| Artist-profile linking | Verify current Peloton support |
| Pre-add / pre-order | Verify current Peloton support |
| Typical go-live after submission | Verify per DSP — confirm current timing with Peloton |
| Delivery method | Delivered by LabelGrid |
Requirements can change — confirm current details with Peloton.
LABELGRID
Delivery and timing
LabelGrid Integration
LabelGrid delivers your music to Peloton’s licensed catalog, making it available for use in workout class playlists and instructor-curated sessions. Our integration ensures compliance with technical specifications and licensing requirements.
Getting Started
To release music on Peloton via LabelGrid, prepare your audio, artwork, and metadata according to our specifications. Select Peloton as a distribution partner when scheduling your release, and we’ll handle ingestion, verification, and rights delivery.
How long until my music is available on Peloton?
Go-live timing on Peloton varies — verify per DSP. LabelGrid processes and reviews your release and delivers it to Peloton; the time until your music is available for use in Peloton content depends on Peloton’s own ingestion and licensing process. Planning a specific release date? Confirm current timing with Peloton before you commit.
LabelGrid provides the tools you need beyond distribution: catalog management for your metadata and releases, royalty accounting with automated artist statements from the Basic plan up, and promotion tools including smart links and pre-saves.
WHY PELOTON
Playlists and promotion
Artist Benefits
Distributing to Peloton allows your tracks to be featured in fitness classes, providing exposure to a highly engaged audience. Placement in Peloton’s curated workout playlists can generate both streaming revenue and brand association with an active lifestyle.
Key Features
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Music integration in live and on-demand workout classes
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Instructor-curated playlists tailored to workouts
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Available through connected equipment and the mobile app
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Supports multiple genres and energy levels
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Opportunity for lifestyle brand association
Instructor Curation
Peloton classes are built around instructor-curated playlists. When an instructor uses your music in their classes, it reaches the people taking those classes.
Tips and resources
Tips for Success
- Peloton classes span many genres and energy levels
- Music selection is driven by instructor preference — inclusion depends on their curation
COMMON QUESTIONS