QQ Music
Market: China
Overview
QQ Music is a leading music streaming service in China, operated by Tencent Music Entertainment. It offers a vast catalog of local and international songs, music videos, and live concert content, making it one of the most influential DSPs in the Chinese market.
Market / Platform Focus
Primarily targeting Mainland China, QQ Music serves a wide demographic and covers genres from Mandopop and Cantopop to Chinese hip-hop, EDM, and global hits. Its platform combines traditional music streaming with interactive features, fan engagement tools, and live content.
Yes — LabelGrid delivers your releases to QQ Music. QQ Music is part of Tencent Music Entertainment (TME), a major streaming service in China; LabelGrid distributes to it for record labels, distributors, and independent artists through a sub-distribution partner rather than a direct feed.
QQ MUSIC AT A GLANCE
- Typical go-live: 3–7 business days from submission; China content review and licensing can extend this.
- Delivery method: via a sub-distribution partner into the Tencent Music Entertainment (TME) ecosystem — not a direct LabelGrid feed.
- Catalog reach: a major streaming platform in China, with a large Mandarin-language catalog.
- Audio & artwork: standard distribution masters and cover art; verify current QQ Music format support before mastering.
- Content review: China licensing and content-review expectations apply to delivered releases.
- Royalties: tracked in LabelGrid’s royalty accounting with automated splits.
LABELGRID
LabelGrid Integration
LabelGrid delivers your music to QQ Music with localized metadata, high-quality audio, and optimized tagging for Chinese audiences. Our integration ensures compliance with regional licensing and technical requirements.
Getting Started
To release music on QQ Music via LabelGrid, prepare your audio, artwork, and metadata according to our specifications. Select QQ Music as a distribution partner when scheduling your release, and we’ll handle ingestion, verification, and delivery.
LabelGrid provides the tools you need beyond distribution: catalog management for your metadata and releases, royalty accounting with automated artist statements, and promotion tools including smart links and pre-saves.
QQ Music delivery specifications
| Spec | Detail |
|---|---|
| Audio formats accepted | Verify current QQ Music support — deliver a standard high-quality WAV master and confirm accepted formats before mastering |
| Artwork requirements | 3000×3000 px recommended, original cover art with no promotional text, URLs, or misleading imagery; verify current QQ Music requirements |
| Metadata required | ISRC per track and a 12-digit UPC; accurate titles, credits, and copyright information |
| Territory / availability | Primarily China; large Mandarin-language catalog |
| Content review / licensing | China content-review and licensing expectations apply; delivered releases may be reviewed before going live |
| Monetization model | Subscription and/or ad-supported streaming within the Tencent Music Entertainment (TME) ecosystem; royalties tracked in LabelGrid accounting with automated splits |
| Typical go-live after submission | 3–7 business days; China content review and licensing can extend this |
| Delivery method | Delivered via a sub-distribution partner into the Tencent Music Entertainment (TME) ecosystem — not a direct LabelGrid feed |
Requirements can change — confirm current details with QQ Music.
How long until my release is live on QQ Music?
Most releases are live on QQ Music within 3–7 business days of submission. LabelGrid processes and reviews your release, then delivers it through a sub-distribution partner into the Tencent Music Entertainment (TME) ecosystem. Because QQ Music serves the China market, content review and licensing can add extra time. Planning a specific release date? Submit at least 2 weeks ahead to allow for review and delivery.
Related: music distribution · royalty accounting · automated royalty splits · pricing · compare distributors · LabelGrid for labels · QQ Music help article
WHY QQ MUSIC
Artist Benefits
Distributing to QQ Music allows artists to tap into a massive Chinese audience while gaining opportunities for playlist placement, music video exposure, and interactive fan engagement.
Key Features
-
Massive user base in Mainland China
-
Catalog includes local and international music
-
Integrated music videos and live content
-
Playlist and editorial placement opportunities
-
Interactive features for fan engagement
DEEP DIVE
What You Should Know About QQ Music
China's Dominant Music Platform
QQ Music is one of China's three largest streaming platforms, alongside Kugou and Kuwo — all part of Tencent Music Entertainment (TME). QQ Music specifically targets urban, younger Chinese listeners and is deeply integrated with Tencent's QQ and WeChat messaging ecosystems, reaching hundreds of millions of users.
The Chinese Music Market
China is the world's fastest-growing major music market, with recorded music revenue increasing over 25% year-over-year. The market is dominated by TME platforms, making QQ Music distribution essential for accessing Chinese listeners. Over 800 million people use music streaming in China.
Delivery Requirements
Chinese platforms require additional content review compared to Western DSPs. Ensure your metadata is clean and your content complies with Chinese content regulations. Allow 3-7 business days for delivery and review.
Tips for Success
- C-pop, K-pop, and international pop all have growing audiences on QQ Music
- Consider Chinese-language metadata for better discoverability
- TME's ecosystem connects music with social, gaming, and video platforms
- Distribute to all three TME platforms (QQ Music, Kugou, Kuwo) for maximum Chinese market reach
COMMON QUESTIONS
Frequently Asked Questions
Ready to Try LabelGrid?
Get your music on QQ Music and all major platforms worldwide. 7-day free trial. No credit card required.