QQ Music
Yes — LabelGrid delivers your releases to QQ Music. QQ Music is one of the music apps Tencent Music Entertainment (TME) operates in China; LabelGrid delivers to it for record labels, distributors, and independent artists through its Tencent outlet, which covers QQ Music, Kugou, Kuwo and WeSing.
QQ MUSIC AT A GLANCE
- Go-live: timing varies by platform. LabelGrid reviews your release before delivery, so submit at least 2 weeks ahead.
- Delivery route: select LabelGrid’s Tencent outlet; it delivers to QQ Music, Kugou, Kuwo and WeSing together.
- Territory: China.
- Audio & artwork: LabelGrid’s upload rules apply — a lossless WAV or FLAC master and square cover art of at least 3000×3000 px.
- Licensing: Chinese platforms take catalogue under a licensing and sub-licensing model.
- Royalties: tracked in LabelGrid’s royalty accounting with automated splits from the Basic plan up.
DEEP DIVE
What You Should Know About QQ Music
Overview
QQ Music is a music streaming app in China operated by Tencent Music Entertainment (TME), which also runs Kugou, Kuwo and WeSing. TME’s platform spans online music, online audio, online karaoke and music-centric live streaming.
Market / Platform Focus
QQ Music serves listeners in China. Like the other TME apps, it sits in an ecosystem where fans discover, listen, sing, watch, perform and socialize around music, not only stream it.
Part of Tencent Music Entertainment
QQ Music is one of the music apps operated by Tencent Music Entertainment (TME), alongside Kugou, Kuwo and WeSing. TME earns revenue from two lines: online music services, led by subscriptions, and social entertainment services such as online karaoke and live streaming, which are monetized mainly through virtual gifts.
The Chinese Music Market
IFPI's Global Music Report 2026 ranks China as the fourth-largest recorded-music market and the fastest-growing market in the top 20, with revenue up 20.1%. Streaming there is served chiefly by two groups, TME and NetEase Cloud Music.
Requirements
QQ Music delivery specifications
| Spec | Detail |
|---|---|
| Audio formats accepted | LabelGrid’s upload rule: a lossless WAV or FLAC master (MP3 is not accepted); WAV 16-bit or higher, FLAC 16-bit |
| Artwork requirements | LabelGrid’s upload rule: square (1:1), at least 3000×3000 px, JPG or PNG; original cover art without URLs or advertising |
| Metadata required | ISRC per track and a UPC/EAN barcode (12 or 13 digits) — LabelGrid assigns both automatically if you do not supply your own; accurate titles, credits, and copyright information |
| Territory / availability | China |
| Licensing | Chinese platforms take catalogue under a licensing and sub-licensing model |
| Monetization model | Subscription-led streaming within the Tencent Music Entertainment (TME) ecosystem, alongside TME’s social-entertainment services; royalties tracked in LabelGrid accounting with automated splits from the Basic plan up |
| Typical go-live after submission | Timing varies by platform; LabelGrid reviews your release before delivery, so submit at least 2 weeks ahead |
| Delivery method | Delivered through LabelGrid’s Tencent outlet, which covers QQ Music, Kugou, Kuwo and WeSing — select Tencent as the outlet |
The audio and artwork values above are LabelGrid’s own upload requirements.
Delivery Requirements
Chinese platforms take catalogue under a licensing and sub-licensing model. Keep your metadata clean, add Chinese-language titles where you have them, and submit at least 2 weeks before your release date, as timing varies by platform.
LABELGRID
Delivery and timing
LabelGrid Integration
LabelGrid delivers your music and its metadata to QQ Music through its Tencent outlet. Chinese-language titles and artist names help listeners in China find your release, so add them where you have them.
Getting Started
To release music on QQ Music via LabelGrid, prepare your audio, artwork, and metadata according to our specifications. Select the Tencent outlet when scheduling your release (it delivers to QQ Music together with Kugou, Kuwo and WeSing), and we’ll handle ingestion, verification, and delivery.
How long until my release is live on QQ Music?
Timing varies by platform. LabelGrid reviews your release, then delivers it through its Tencent outlet, which covers QQ Music, Kugou, Kuwo and WeSing. Planning a specific release date? Submit at least 2 weeks ahead to allow for review and delivery.
LabelGrid provides the tools you need beyond distribution: catalog management for your metadata and releases, royalty accounting with automated artist statements from the Basic plan up, and promotion tools including smart links and Spotify pre-saves.
WHY QQ MUSIC
Playlists and promotion
Artist Benefits
Distributing through the Tencent outlet puts your releases on QQ Music and the other TME apps (Kugou, Kuwo and WeSing), where fans listen, sing and socialize around music.
Key Features
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Part of Tencent Music Entertainment, alongside Kugou, Kuwo and WeSing
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One Tencent delivery reaches all four TME apps
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Streaming alongside online karaoke and music-centric live streaming
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Royalties tracked in LabelGrid’s royalty accounting
Tips and resources
Tips for Success
- Consider Chinese-language metadata for better discoverability
- TME's apps combine streaming with online karaoke and live streaming
- One Tencent delivery reaches QQ Music, Kugou, Kuwo and WeSing together
COMMON QUESTIONS