Snap

Snapchat Sounds is the in-app music feature that allows users to add licensed tracks to their Snaps and Stories. By integrating music directly into its creative tools, Snapchat enables artists to reach audiences through short-form, visual-first content shared with friends and followers.

Snapchat has a large global audience, with strong engagement among younger demographics. Its Sounds feature is designed for quick, expressive sharing, making it ideal for boosting awareness of new releases through viral and organic user-generated content.

Snapchat Sounds lets users add licensed music to their Snaps and Stories. When your music is available through LabelGrid, Snapchat users can discover and share your songs through their daily social interactions.

Snapchat reaches a young, global audience that uses music heavily in social content, making it a significant platform for music exposure among younger audiences.

Not every song appears in Snapchat's music library. The most common reasons:

• Not distributed to Snapchat — The release was never delivered to Snapchat in the first place.
• Still in delivery — New releases take time to appear on Snapchat after the release date, and that timing varies.
• Rights issues — Snapchat requires proper licensing and rights clearance. Tracks with unresolved rights conflicts may not appear.
• Regional availability — Some content may not be available in all countries depending on licensing agreements.

If you want your music on Snapchat, the fix is simple: distribute through LabelGrid. Snapchat Sounds is covered by our standard distribution, so you upload your release and we take it from there.

LabelGrid delivers your music to Snapchat Sounds, ensuring it appears in the in-app music selection for users creating Snaps and Stories. This includes accurate metadata, high-quality audio, and rights management for monetization and protection.

To make your music available on Snapchat Sounds via LabelGrid, prepare your audio, artwork, and metadata according to our specifications and schedule your release as normal. Snapchat Sounds is covered by standard LabelGrid distribution, so there is nothing extra to pick. We handle ingestion, verification, and rights delivery.

Processing time for Snapchat Sounds varies, so verify the current timeline before you plan a release date. LabelGrid processes and reviews your release and delivers it to Snap; the time until your track appears in the Snapchat Sounds library depends on Snap’s own ingestion, which we recommend confirming for each release. Planning a specific release date? Submit well ahead and check the latest Snapchat Sounds timing.

LabelGrid provides the tools you need beyond distribution: catalog management for your metadata and releases, royalty accounting with automated artist statements from the Basic plan up, and promotion tools including smart links and pre-saves.

Getting your tracks into Snapchat Sounds takes a few straightforward steps through LabelGrid:

1. Create your release — Upload your audio files, cover artwork, and metadata (title, artist name, genre, ISRC) through LabelGrid's release builder.
2. Schedule your release — Snapchat Sounds is covered by standard LabelGrid distribution, so there is no separate platform to tick. Your release goes to Snapchat alongside Spotify, Apple Music, TikTok, and all other major platforms in a single submission.
3. Submit and wait for delivery — LabelGrid handles ingestion, metadata formatting, and rights delivery to Snapchat. Delivery timing varies — verify the current Snapchat Sounds timeline.
4. Track your performance — Once live, monitor how your music is being used through LabelGrid's royalty reporting. Snapchat usage data appears alongside your earnings from every other platform.

Your music stays on Snapchat Sounds as long as your release is active. You can take it down at any time through LabelGrid's catalog management tools.

Distributing to Snapchat Sounds can help your music go viral as users feature it in their creative content. Each use provides exposure to engaged audiences and can drive traffic to streaming platforms.

• Add licensed music to Snaps and Stories

• Global reach with strong youth audience engagement

• Integrated into Snapchat’s creative tools

• Supports short-form, shareable content

• Opportunities for viral promotion and discovery

Snapchat pays royalties for music used in user content under its own licensing agreements with rights holders, and LabelGrid reports what Snap reports. As on other UGC platforms, the LabelGrid UGC management fee applies to this usage.

Snapchat pays royalties for the music it licenses when users include your tracks in their Snaps and Stories. Snap does not publish its rights-holder payout rates or royalty formula; LabelGrid reports what Snap reports.

What affects your earnings:

• Number of times your track is used in Snaps and Stories
• Geographic location of users (rates vary by country)

LabelGrid reports Snapchat royalties alongside all your other platform earnings in a single dashboard. Payments are broken down by track so you can see exactly what each song earns.

• Songs with emotional hooks and mood-setting qualities work well as Snap soundtracks
• Snapchat's audience overlaps with but is distinct from TikTok — distribute to both for maximum reach
• Music used in Snaps creates organic peer-to-peer discovery as friends share content