Snap

LABELGRID

LabelGrid delivers your music to Snapchat Sounds, ensuring it appears in the in-app music selection for users creating Snaps and Stories. This includes accurate metadata, high-quality audio, and rights management for monetization and protection.

WHY SNAP

Distributing to Snapchat Sounds can help your music go viral as users feature it in their creative content. Each use provides exposure to engaged audiences and can drive traffic to streaming platforms.

DEEP DIVE

Snapchat Sounds lets hundreds of millions of users add licensed music to their Snaps and Stories. When your music is available through LabelGrid, Snapchat users can discover and share your songs through their daily social interactions.

Snapchat reaches a young demographic (13-34 year olds) across North America, Europe, and increasingly in the Middle East and India. Over 400 million daily active users create Snaps, making it a significant platform for music exposure among younger audiences.

Snapchat pays royalties based on music usage in user content. Revenue comes from Snapchat's advertising platform. Like other UGC platforms, usage carries an additional management fee.

• Songs with emotional hooks and mood-setting qualities work well as Snap soundtracks
• Snapchat's audience overlaps with but is distinct from TikTok — distribute to both for maximum reach
• Music used in Snaps creates organic peer-to-peer discovery as friends share content

Getting your tracks into Snapchat Sounds takes a few straightforward steps through LabelGrid:

1. Create your release — Upload your audio files, cover artwork, and metadata (title, artist name, genre, ISRC) through LabelGrid's release builder.
2. Select Snapchat Sounds — When choosing your distribution platforms, include Snapchat Sounds as a destination. You can distribute to Snapchat alongside Spotify, Apple Music, TikTok, and all other major platforms in a single release.
3. Submit and wait for delivery — LabelGrid handles ingestion, metadata formatting, and rights delivery to Snapchat. Delivery typically takes a few business days after your release date.
4. Track your performance — Once live, monitor how your music is being used through LabelGrid's royalty reporting. Snapchat usage data appears alongside your earnings from every other platform.

Your music stays on Snapchat Sounds as long as your release is active. You can take it down at any time through LabelGrid's catalog management tools.

Snapchat pays royalties based on how often users include your music in their Snaps and Stories. Revenue comes from Snapchat's advertising model — as users create content with your tracks, Snapchat generates ad revenue and shares a portion with rights holders.

What affects your earnings:

• Number of times your track is used in Snaps and Stories
• Geographic location of users (ad rates vary by country)
• Overall platform engagement during the period

LabelGrid reports Snapchat royalties alongside all your other platform earnings in a single dashboard. Payments are broken down by track so you can see exactly what each song earns. Royalty reporting from Snapchat typically arrives within 2-3 months of the usage period, consistent with industry-standard reporting timelines across UGC platforms.

Not every song appears in Snapchat's music library. The most common reasons:

• Not distributed to Snapchat — The artist or label didn't select Snapchat Sounds as a distribution destination. Many distributors don't include Snapchat by default.
• Still in delivery — New releases can take several days to appear on Snapchat after the release date.
• Rights issues — Snapchat requires proper licensing and rights clearance. Tracks with unresolved rights conflicts may not appear.
• Regional availability — Some content may not be available in all countries depending on licensing agreements.

If you want your music on Snapchat, the fix is simple: distribute through LabelGrid and select Snapchat Sounds as one of your platforms.

COMMON QUESTIONS