Tencent
Yes — LabelGrid delivers your music to Tencent Music (China). Distribution is included on all standard and API plans, for record labels, distributors, and independent artists alike.
TENCENT MUSIC AT A GLANCE
- Platform: Tencent Music Entertainment (TME), the umbrella for QQ Music, KuGou, and Kuwo in China.
- Delivery route: Tencent is the delivery target for the QQ Music ecosystem — keep the Tencent outlet selected and LabelGrid handles delivery.
- Typical go-live: verify the current turnaround with Tencent Music.
- Audio & artwork: lossless WAV or FLAC master, and a square cover at 3000x3000px or larger.
- Metadata: ISRC per track and a UPC/EAN at release level.
- Royalties: tracked in LabelGrid’s royalty accounting with automated splits from the Basic plan up.
DEEP DIVE
What You Should Know About Tencent Music
Overview
Tencent Music Entertainment (TME) is China’s leading online music company, operating three of the country’s most popular streaming platforms — QQ Music, Kugou, and Kuwo. Together, these services offer music streaming, downloads, karaoke, live concerts, and interactive features.
Market / Platform Focus
TME dominates the Chinese music streaming market, catering to diverse audiences with content spanning Mandopop, Cantopop, Chinese hip-hop, EDM, and international hits. Its platforms combine traditional streaming with community engagement, karaoke, and multimedia integration.
China's Music Ecosystem
Tencent Music Entertainment (TME) operates China's leading music ecosystem across QQ Music, Kugou, and Kuwo. TME is publicly traded in New York (NYSE: TME) and Hong Kong (HKEX: 1698).
Beyond Streaming
TME extends beyond traditional streaming into social entertainment, karaoke, live streaming, and virtual concerts. This means your music can surface across multiple contexts within the Tencent ecosystem, from passive listening to active social engagement.
A Fast-Growing Market
China overtook Germany to become the fourth-largest recorded-music market, with revenue growth of 20.1% — the fastest-growing market in the global top 20 [IFPI Global Music Report 2026].
Requirements
Tencent Music delivery specifications
| Spec | Detail |
|---|---|
| Platform & services | Tencent Music Entertainment (TME) — QQ Music, KuGou, and Kuwo in China |
| Delivery route | Tencent is the delivery target for the QQ Music ecosystem — keep the Tencent outlet selected on your release |
| Audio delivered | Lossless WAV or FLAC master, 16-bit/44.1 kHz or higher — MP3 is not accepted as a master (LabelGrid delivery requirement) |
| Artwork requirements | Minimum 3000x3000px, exactly square (1:1), up to 30MB (LabelGrid delivery requirement) |
| Metadata required | ISRC per track and a UPC/EAN at release level |
| Territory / availability | China |
| Monetization model | Royalties tracked in LabelGrid’s royalty accounting; automated royalty splits from the Basic plan up |
| Typical go-live after submission | Verify the current turnaround with Tencent Music |
| Delivery method | Delivered by LabelGrid when the Tencent outlet is selected on your release |
Requirements can change — confirm current details with Tencent Music.
LABELGRID
Delivery and timing
LabelGrid Integration
LabelGrid delivers your music across all three TME platforms in one process. Accurate Mandarin metadata improves discoverability — supply it with your release, and LabelGrid handles the delivery. That keeps delivery to multiple major DSPs in the region a single step.
Getting Started
To release music on Tencent Music Entertainment via LabelGrid, prepare your audio, artwork, and metadata according to our specifications, select Tencent Music Entertainment as a distribution partner when scheduling your release, and LabelGrid handles delivery to all three platforms.
How long until my release is live on Tencent Music?
Verify the current turnaround with Tencent Music — LabelGrid does not publish a go-live window for China. LabelGrid processes and reviews your release, then delivers it to Tencent for the QQ Music ecosystem (QQ Music, KuGou, and Kuwo). Confirm current go-live expectations before planning a specific release date, and submit with time to spare.
LabelGrid provides the tools you need beyond distribution: catalog management for your metadata and releases, royalty accounting, with artist statements and payouts from the Basic plan up, and promotion tools including smart links and pre-saves.
WHY TENCENT
Playlists and promotion
Artist Benefits
Distributing to TME gives artists access to one of the largest music audiences in the world. TME’s platform spans online music, online audio, online karaoke and music-centric live streaming, so your music can surface in more than one listening context.
Key Features
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Includes QQ Music, Kugou, and Kuwo in one delivery
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Local and international catalog coverage
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Karaoke, music videos, and interactive content
Tips and resources
Tips for Success
- Distributing to Tencent means your music reaches all three TME platforms simultaneously
- The Chinese market has unique cultural moments (Singles' Day, Chinese New Year, Mid-Autumn Festival) ideal for releases
- Verify the current turnaround with Tencent Music before committing to a release date
COMMON QUESTIONS