WeSing
Market: China
Overview
WeSing is a Tencent Music Entertainment (TME) app. TME reports it within its social-entertainment services, the online karaoke and live-streaming side of its business, while QQ Music, Kugou and Kuwo sit in its online music services.
Market / Platform Focus
LabelGrid delivers to WeSing as part of its Tencent delivery for China. TME earns its social-entertainment revenue mainly from virtual gifts, which audiences buy and send to karaoke singers and live performers to show support for a performance.
Yes — LabelGrid delivers your releases to WeSing. Distribution is included on every distribution plan, for record labels, distributors, and independent artists alike.
WESING AT A GLANCE
- Typical go-live: timing varies by platform — submit at least 2 weeks ahead.
- Platform: a Tencent Music Entertainment app that TME reports among its online karaoke and live-streaming services, not a conventional streaming store.
- Audio & delivery format: verify current WeSing support.
- Identifiers: ISRC per track and a UPC (12-digit) or EAN (13-digit) per release; LabelGrid assigns both automatically if you leave them blank.
- Routing: delivered by LabelGrid through its Tencent outlet, which covers QQ Music, Kugou, Kuwo and WeSing together.
- Royalties: tracked in LabelGrid’s royalty accounting with automated splits from the Basic plan up.
LABELGRID
LabelGrid Integration
LabelGrid delivers your releases to WeSing through its Tencent outlet, which reaches QQ Music, Kugou, Kuwo and WeSing together. There is no separate WeSing outlet to pick.
Getting Started
To release music on WeSing via LabelGrid, prepare your audio, artwork, and metadata according to our specifications, select the Tencent outlet when scheduling your release (WeSing is delivered downstream from it), and LabelGrid reviews the release and handles the delivery.
LabelGrid provides the tools you need beyond distribution: catalog management for your metadata and releases, royalty accounting on every distribution plan, with artist royalty statements from the Basic plan up, and promotion tools including smart links and Spotify pre-save campaigns.
WeSing delivery specifications
| Spec | Detail |
|---|---|
| Audio formats accepted | WAV or FLAC upload to LabelGrid (FLAC up to 16-bit; deliver 24-bit masters as WAV); MP3 is not accepted as a master |
| Lossless / Hi-Res support | Verify current WeSing support |
| Spatial audio / Dolby Atmos | Verify current WeSing support |
| Metadata required | ISRC per track and a UPC (12-digit) or EAN (13-digit) per release; LabelGrid assigns both automatically if you leave them blank. Any WeSing-specific fields — verify current support |
| Platform type | Tencent Music Entertainment app, reported by TME among its online karaoke and live-streaming services — not a conventional streaming store |
| Monetization model | Verify current WeSing support; royalties tracked in LabelGrid accounting with automated splits from the Basic plan up |
| Typical go-live after submission | Timing varies by platform — submit at least 2 weeks ahead |
| Delivery method | Delivered by LabelGrid through its Tencent outlet (no separate WeSing outlet) |
Requirements can change — confirm current details with WeSing.
How long until my release is live on WeSing?
Timing varies by platform, so submit at least 2 weeks ahead of your release date. WeSing is a Tencent Music Entertainment app, and LabelGrid reaches it through its Tencent outlet: LabelGrid reviews your release, then delivers it to QQ Music, Kugou, Kuwo and WeSing together.
Related: music distribution · royalty accounting · automated royalty splits · pricing · compare distributors · LabelGrid for labels · LabelGrid Help Center
WHY WESING
Artist Benefits
WeSing comes with LabelGrid’s Tencent delivery, so the same release that goes to QQ Music, Kugou and Kuwo reaches TME’s karaoke side too. It puts your music in China, which IFPI ranks as the world’s fourth-largest recorded-music market (Global Music Report 2026).
Key Features
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Part of Tencent Music Entertainment
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Reported by TME among its online karaoke and live-streaming services
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Reached through LabelGrid’s Tencent outlet, together with QQ Music, Kugou and Kuwo
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Chinese-script titles and credits help listeners find your release
DEEP DIVE
What You Should Know About WeSing
Karaoke at Tencent Music
Tencent Music Entertainment reports WeSing within its social-entertainment services, the online karaoke and live-streaming side of its business. That side earns mainly from virtual gifts: audiences buy them and send them to karaoke singers and live performers to show support for a performance.
How Karaoke Revenue Works
Karaoke is not paid like a stream. TME’s filings report social-entertainment revenue separately from music subscriptions and do not publish how, or whether, recording rights holders share in the gifting revenue, so we don’t promise a per-sing payout.
Tips for Success
- Select the Tencent outlet to reach QQ Music, Kugou, Kuwo and WeSing in one delivery
- Add accurate Chinese-script titles and credits
- Timing varies by platform — submit at least 2 weeks ahead
RESOURCES
WeSing Resources
Official sites for WeSing and its parent company, Tencent Music Entertainment.
COMMON QUESTIONS
Frequently Asked Questions
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