UnitedMasters Alternative: Infrastructure, Not a Membership
Short answer: UnitedMasters sell a membership to an individual artist, with an artist-services relationship attached, and LabelGrid sells the infrastructure a label or a distributor runs on. If you release your own records and nobody else’s, their two published paid tiers cost less than any LabelGrid distribution plan and you keep more of your streaming money. If the releases are not all yours, you need per-artist statements, automated splits from Basic up, an API, and a workspace for every end customer once you are reselling. Every UnitedMasters value in the table below comes from one of their own published pages.
How does a label run its roster?
UnitedMasters publish an operating manual for their label partners, and the work in it runs through people: assets prepared in Google Drive or Dropbox, TikTok timestamps, SoundCloud mapping, YouTube OAC upgrades, VEVO merges and catalogue migrations each requested through Label Support, and the guide closes “For any additional assistance, please reach out to your UnitedMasters label representative.” The LabelGrid equivalent is programmatic: Engine, our API, with documentation you can read without a sales call, an open-source MCP server on npm, DDEX ERN 3.8.2, 4.3.0, 4.3.1 and 4.3.2 deliveries, and, on Imprint and the API tiers, every end customer in a workspace of its own. Their 27 distinct captured pages, read on 23 September 2026, do not describe a developer API, a sandbox, a white-label portal or DDEX delivery, and a named representative is exactly what some labels are buying.
ROW BY ROW
Ten rows from published pages
Each UnitedMasters value below is taken from one of their own published pages, linked beneath the table with the date we read them. Where the two sides are level the row says so rather than dressing it as a win, and a dimension we could not source from one of their primary pages is left out rather than guessed at.
| Feature | LabelGrid | UnitedMasters |
|---|---|---|
| What the company sells | Three products on one backend: self-serve distribution for labels and artists, Imprint the white-label portal, and Engine the API | A music tech platform for independent artists |
| Plans and price | Every distribution plan and API tier is priced on the website, from the self-serve plans up to Custom Distribution and the API tiers | DEBUT+: $19.99/year |
| What you keep on distribution | You keep 85% on Solo and Basic and 90% on Pro; on Custom Distribution and the API tiers you keep 95% of standard-DSP royalties earned through LabelGrid's deals and 100% on your own direct DSP deals | Keep 100% of your royalties (their paid tiers) |
| Content ID and UGC revenue | The same 20% on Content ID and UGC revenue earned through LabelGrid's deals, with 80% to the artist | 20% of Content ID gross |
| Release review | Every release on a distribution plan is manually reviewed for quality, metadata and rights before delivery at no extra cost, unless the account distributes only through its own direct deals; LabelGrid publishes no turnaround figure | Reviewed in 2 business days on SELECT, 5 on DEBUT+ |
| Splits with collaborators | Automated splits from Basic up and on every API tier, with statements and payouts in the platform; Solo carries neither splits nor per-artist statements | Split Pay: automated collaborator splits |
| How a label runs its roster | Self-serve plans hold their labels in one account, with a limit per plan: 1 on Solo, 3 on Basic, 5 on Pro and 50 on Custom Distribution; on Imprint and the API tiers each end customer runs in a workspace of its own, with its own login, catalogue, analytics and earnings, and each standard API tier can add one pack of extra label portals, sized by the tier at 5 on Starter, 10 on Growth and 25 on Scale | Label operations run through a label representative |
| Programmatic access | Engine, the API: documentation you can read without a sales call, a sandbox that opens once your API plan is active, an open-source MCP server on npm, and ERN 3.8.2, 4.3.0, 4.3.1 and 4.3.2 deliveries | No developer API, sandbox, white-label portal or DDEX delivery in their 27 distinct captured pages, read 2026-09-23 |
| What the price list covers | Every distribution plan and API tier is published, including the Custom and API starting prices; Imprint is scoped and quoted at onboarding | PARTNER: no price in their 27 distinct captured pages, read 2026-09-23 |
| Advances | Not offered: LabelGrid does not fund advances | Advances and financial backing on PARTNER |
Each of the 10 UnitedMasters values above is sourced from their own published pages, read 2026-09-23: support.unitedmasters.com/hc/en-us/articles/29986532327827-What-are-the-benefits-of-each-UnitedMasters-membership-plan, support.unitedmasters.com/hc/en-us/articles/33850141108499-Does-UnitedMasters-offer-YouTube-Content-ID, support.unitedmasters.com/hc/en-us/articles/45046692190995-Label-Partners-Distribution-Guide, unitedmasters.com/, unitedmasters.com/en/partner, unitedmasters.com/en/pricing, unitedmasters.com/en/select/split-pay, unitedmasters.com/en/terms. Dimensions we could not source from one of their primary pages are omitted rather than guessed.
WHAT THE PRICE LIST COVERS
How much of the price you can read
Start with the part that favours them. DEBUT+ is $19.99 a year with unlimited releases, SELECT is $59.99, and on every paid tier the artist keeps 100% of the royalties earned on their music. With us you keep 85% on Solo and Basic and 90% on Pro, and 100% arrives only on Custom Distribution or an API tier, on your own direct DSP deals. For one self-releasing artist theirs is the better buy.
Neither company works for free. Their published money path runs through the membership fee, per-release purchases such as Content ID at $4.99 and mastering at $4.99 a track, a 20% share of gross Content ID royalties that matches our own 20% on revenue earned through LabelGrid’s deals, with 80% to the artist, publishing administration at 80/20, and brand and sync deals brokered by a team built alongside the advertising agency Translation. Ours runs through the plan fee and the distribution share published for that plan.
What differs is how much of the ladder you can read before talking to anyone. Every LabelGrid distribution plan and API tier carries its price on the pricing page, Custom and API starting prices included, while no PARTNER, label-services or publishing-administration price appears in their 27 distinct captured pages read on 23 September 2026. Imprint, our white-label portal, is scoped and quoted at onboarding rather than listed, so the difference is how much of the price list is public.
ONE PUBLIC API
Your catalogue on your own website
The LabelGrid WordPress plugin pulls your catalogue onto your own site, and @labelgrid/mcp and @labelgrid/cli run on the same public API. Publish a discography without exporting a spreadsheet, or ask your own AI client what the catalogue earned last quarter.
FOR LABELS AND ARTISTS
What sits inside a distribution plan
Our distribution plans are billed yearly and sized by a track limit and a label limit. Inside one: Dolby Atmos mixes and high-resolution masters at no extra charge, YouTube Content ID registration on every distribution plan, automated royalty splits and per-artist statements from Basic up and on every API tier rather than on Solo, and a person checking quality, metadata and rights before delivery unless the account distributes only through its own direct deals. Every self-serve plan opens with a seven-day free trial.
Both companies review before release, so that is not an axis. UnitedMasters sell the turnaround as a tier benefit, at two business days on SELECT and five on DEBUT+, and we publish no turnaround figure at all, which means speed is theirs to claim rather than ours. Their splits run on every paid membership and ours from Basic up: the same mechanism on both sides.
The arithmetic deserves honesty. An artist making their own records will pay less on either published UnitedMasters membership than on any LabelGrid distribution plan, and keep more of the streaming money. What our plans meter is worth reading before you buy: Pro carries a $0.15 per-track yearly overage, Custom Distribution $0.25 per track up to 10,000, and Solo and Basic move up a tier at their limits instead of charging one.
FOR WHITE-LABEL OPERATORS
One membership, or a workspace each
Two shapes of account sit behind these two products. Theirs is one membership held by one artist; ours is flat, and on Imprint and the API tiers every end customer gets a workspace of its own, on your own brand and your own domain.
Our shape costs you something too. You compose the accounts and you bring the artists; what we sell you is the infrastructure they run on.
FOR API BUILDERS
Engine, the distribution API
Engine is the API, and its documentation is public: the endpoints, the delivery model and the tier prices can be read before anyone knows your name. The sandbox opens once the plan is active rather than before purchase, which is worth knowing before you plan an evaluation. Deliveries go out as DDEX ERN 3.8.2, 4.3.0, 4.3.1 and 4.3.2, so a partner already speaking ERN is not rebuilding a pipeline to join.
The MCP server is open source under MIT, published on npm as @labelgrid/mcp and listed on the public MCP registry, with 30 tools across eight toolsets, and @labelgrid/cli wraps the same public API. You need an API plan, a token and Node 20 or later, and you can read the source before you install it.
Own the meters before they surprise you. On the API tiers the label limit counts end-customer portals rather than your own labels: 5 on Starter, 25 on Growth, 100 on Scale, and no ceiling on Custom API. The three standard tiers also cap the royalties processed in a month, at $35,000, $115,000 or $350,000. Crossing that cap costs nothing: sustained excess starts a tier-upgrade conversation instead of an overage charge. Custom API sets its own cap with a $0.025 per-track monthly overage, and every meter here is negotiable in a custom deal.
WHERE THEY WIN
Where UnitedMasters is the better choice
Three published terms below beat ours outright, and the three columns take them one at a time. Their published pages describe more than those three: advances and financial backing on PARTNER, eligibility on SELECT to submit for brand and sync deals they say are not guaranteed, a partner network with a creative studio, publishing administration, iOS and Android apps, and daily payouts through Real-Time Royalties on SELECT for artists earning over $20 a month. Two of those we can answer for directly: LabelGrid does not fund advances and does not offer publishing administration today.
We keep this section in every comparison we publish; a comparison you cannot trust is worth nothing.
WHICH ONE
Choosing between the two
Choose UnitedMasters if you are one artist releasing your own records and want the lowest published price with 100% of your streaming royalties on a paid tier. Choose them if you want a company that can put money behind a rollout, take your submissions for brand and sync deals and administer your publishing, and if being upstreamed to PARTNER by their artist-relations team is an outcome you are hoping for. Choose them if their iOS or Android app matters to how you work, or if daily payouts on their $59.99 SELECT tier, for artists earning over $20 a month, would change your month.
Choose LabelGrid when the releases are not all yours. A label with a roster needs per-artist statements, automated splits and deliveries in the DDEX ERN versions we support; a distributor with sub-labels or a platform pushing catalogue over an API needs a workspace for every end customer, which is what Imprint and the API tiers are. That is the layer we sell. It costs more than a yearly membership, and an artist putting out one single does not need any of it.
BEFORE YOU BUY
Seven questions worth asking anyone
Ask these of us as readily as of anyone else. They are the questions whose answers separate two platforms that look alike on a feature list.
Questions buyers ask about both
See what it costs before you call
The UnitedMasters values in the table above come from their own published pages, read on 23 September 2026 and linked beneath it. Our own ladder sits on the pricing page, Custom and API starting prices included, with Imprint scoped and quoted at onboarding. If we have a fact of yours wrong, tell us and we will correct the page.