Questions buyers ask about both
Who owns AudioSalad, and who runs LabelGrid?
Their about page states “Founded in New York City in 2014” and that “In 2023, AudioSalad joined the SESAC Music Group”, which is where that trail stops on their own material. The same page says “AudioSalad is Headquartered in New York, with offices in Los Angeles and London.” Their privacy policy is issued by “AudioSalad LLC”. LabelGrid has been going since 2017 and is based in Denver, Colorado. Neither an older founding date nor a bigger parent tells you what either platform does.
Is AudioSalad a good alternative to LabelGrid?
For most buyers in this category they are a genuine alternative, because the two products cover the same ground. Their FAQ describes AudioSalad as “a digital media and metadata management platform, delivery provider and distribution company” used by “record labels, artists, music managers, music publishers, content administrators, distributors and more”, and their enquiry form offers Record Label, Distributor, Artist/Band, Artist Management, Music Supervisor/Sync and Music/Media Group as buyer types. LabelGrid sells to the same businesses, split into three products you buy separately: self-serve distribution, Imprint for a portal under your own brand, and Engine for the API. The choice usually turns on how you want to buy and which ERN versions you need to send.
Does AudioSalad publish its pricing?
They publish the meter rather than the number. Their FAQ says “We have pricing tiers based on the number of assets under management” and answers “How much does AudioSalad Cost?” with “Please contact us for pricing details and information about our distribution deals”; their nine distinct captured pages, read 23 September 2026, do not state a figure, a currency symbol or a rate. LabelGrid meters by catalogue size too and publishes the numbers: every distribution plan and every API tier sits on the pricing page, with the tier boundaries and per-track overage rates beside them. Imprint is the exception on our side: its pricing is scoped at onboarding rather than published, so “published pricing” here means distribution and the API ladder.
Can I bring my own DSP deals to either platform?
Yes, and that structure is the same on both sides. Their FAQ states that “AudioSalad can provide both digital delivery services for clients who have direct deals in place, or provide distribution services for clients that do not.” LabelGrid runs the same two routes with the rate published on each: on Custom Distribution and on every API tier you keep 95% of standard-DSP royalties earned through LabelGrid’s own deals and 100% of what you earn on your own direct deals, where LabelGrid is infrastructure only. On the self-serve plans you keep 85% on Solo, 85% on Basic and 90% on Pro, and those plans carry no own-deals route. Their nine distinct captured pages, read 23 September 2026, do not state a share, a commission or a fee on either of their routes, so their rate arrives with the quotation.
Which DDEX ERN versions do AudioSalad and LabelGrid support?
Their FAQ states that “AudioSalad currently supports DDEX ERN specifications 3.4.1, 3.71, 3.8.2. (with version 4.3 under development)”, and that “AudioSalad is a proud member of the DDEX Consortium”. LabelGrid supports ERN 3.8.2, 4.3.0, 4.3.1 and 4.3.2, and LabelGrid is not a member of the DDEX Consortium. Both halves are worth having in front of you: they hold the membership, and the 4.3 family is in production here.
Does AudioSalad have an API, and how does Engine differ?
They do. Their services page describes a “Powerful API for headless content management, ingestion, and delivery” that lets a developer “retrieve metadata and media assets, remotely trigger ingestions and deliveries, return delivery statuses, and more”. The same page describes the ingest routes: “bulk ingest multiple releases via spreadsheet, the AudioSalad XML Spec or DDEX”, with metadata delivered “in multiple XML formats, including those supported by DSPs” and exportable as CSV. Their nine distinct captured pages, read 23 September 2026, do not mention published API pricing, a sandbox or an MCP server. On our side Engine is a separately priced product with public REST documentation, a sandbox that opens once a paid API plan is active, and an MIT-licensed MCP server on the public registry.
How do the two white-label portals compare?
On branding they match. Their services page offers “Use your logo, color scheme, and custom domain” and invites users “into your branded dashboard, where they can manage content, deliver music, and collaborate” under your identity. That is a user-invite model; their nine distinct captured pages, read 23 September 2026, do not state whether separate end-customer workspaces sit behind it, so we make no claim about it. Imprint gives every end customer a workspace of its own, one label per workspace with its own logins, and an artist can sign up on your domain and become their own end customer. Both products are quoted rather than published: theirs sits inside the platform quotation, and Imprint is scoped at onboarding.
Where do royalty statements and payouts live?
Their FAQ states “Yes, AudioSalad provides detailed royalty reporting for our distribution clients. These are made available in our secure reporting portal.” The scope there is their distribution clients, and their nine distinct captured pages, read 23 September 2026, do not state where reporting stops for a delivery-only client. Their payments help page sets payees up in a separate payments platform with its own login, where the payee name has to carry their company prefix before your own. At LabelGrid, royalty accounting is part of the platform: statements, payouts, transparency and automated splits from Basic up and on every API tier, in the same place as the catalogue. That is an architectural difference rather than a quality claim, and neither side publishes enough for a payout fee or timing comparison.
How do you get started with each one?
Theirs begins with a conversation. Their contact page says “If you would like to work with AudioSalad or have a question about our services, fill out the form and our team will be in touch shortly”, and their FAQ offers “a fully functioning demo system we would be happy to show you”. Size is not a filter on that form: the catalogue options run from “Under 100 releases” to “Over 10,000 releases” and include “We have no music - yet!”. With LabelGrid you can start a self-serve plan yourself on a seven-day free trial at a published price. Above that it is a conversation here too: the API tiers and third-party distribution go through onboarding screening and KYC/KYB before anything is switched on.
What comes with every LabelGrid distribution plan?
Delivery to all major DSPs, download stores and social apps, with any outlet deselectable per release. ISRC and UPC codes issued automatically and yours to keep if you leave. YouTube Content ID registration, with 80% of the Content ID and UGC revenue earned through LabelGrid's deals to you and a 20% fee on it. Streaming analytics across five dashboard views on every plan, and the same analytics on the public API for accounts on an API tier. Human release review for quality, metadata and rights before delivery, unless the account distributes only through its own direct deals. LabelGrid charges no payout fee of its own on any plan. The bank transfer fee for each payout is deducted at cost.